"This high investment, highly developed product plays with fluid botanic geometries to define a new light condition in space, casting intersecting light and shadow onto walls and surfaces in a very three dimensional way." -Ross Lovegrove

New Nature is a floor lamp offering indirect and diffused lighting. It features a thermoplastic body with a chrome-plated steel base. There is a dual control, located on the cord which allows for the independent operation of the two light sources. The indirect light is dimmable and the diffused light is on/off.

Ross Lovegrove studied design at Manchester Polytechnic and subsequently trained at the Royal College of Art in London. At frog design, he contributed to the design of the Sony Walkman and Apple computers. As an in-house designer for Knoll International in Paris, Lovegrove worked on the Alessandri office system. As a co-member of the Atelier de Nimes, along with Philippe Starck and Jean Nouvel, he acted as a design consultant to Luis Vuitton, Cacharel, Dupont and Hermés. In 1990, he created Studio X in London. Lovegrove is inspired by forms of the natural world, the possibilities of new manufacturing techniques and the ability to evoke an emotional response in users.