Jasper Morrison has always been admired for his coherence and modesty that he applies to his role as a designer. Today Jasper is one of the most respected designers on the international scene. "PlateBowlCup" bone china tableware and "Glass Family" glasses take their place alongside the "KnifeForkSpoon" cutlery (2005), thus forming the first complete Alessi tableware.

It is true that the price of these household objects is highly accessible, but this has not compromised the quality of design. Also, Jasper Morrison's quest for anti-glamour "normality" paradoxically gives his designs an air of sophisticated simplicity, which is a good description of one of the ambitions of the "A di Alessi" brand.

Born in London, Jasper Morrison studied design at the Royal College of Art and at the HdK in Berlin. Editor of the Design Year Book in 1999 with a passion for the history of design, Morrison designs for Cappellini, Vitra, Magis, Flos, Rosenthal and Sony.