Forms that speak volumes. A collection that, from Big Easy, steel chair designed by Ron Arad in 1988, shows that a volume, as simple form, can be translated, without compromising the design principles, through a reinterpretation of materials and production processes. The model obtained from a constructive gesture becomes industrial production; the visual softness and fullness of the volumes, comfort. Big Easy explores the rotational molding and the use of polyethylene; Soft version in the cold-foaming and, with the polyester fiber cladding, the transformation of the tactile surface; in the elements of the collection, the morphology and the dynamic form.

Hailed as one of the foremost designers of the 20th Century, Ron Arad was born in Tel Aviv and studied at the Jerusalem Academy of Art before moving to London and the Architectural Association where he studied under Peter Cook, founder of Archigram. Ron Arad has successfully established a unique design style using unorthodox combinations of materials and concepts.

Frame in steel and stress-resistant polyurethane foam upholstered with polyester fibre. Spring collection covers are not removable. The full Spring Collection includes The Big Easy (plastic, soft big, soft little, double), the Big Heavy (soft big, soft small), the Size Ten, and the Soft Heart.