"Heracleum arrived at Moooi as a fantasy. I had the wish to light many LED-lights at the same time. I experimented with bundles of electricity wires that I shaped into a branch structure. During the development of the design it just seemed that too much soldering was required. Then Marcel Wanders had the 'luminous' idea to use his ELECTROSANDWICH® to make the design possible. The structure was coated with a plastic layer for isolation and on top of that a conductive layer to supply the LEDs with power. Using this technique it was possible to create a structure more slender than I had hoped for when I started the project. The technique and design are perfect for each other." - Bertjan Pot

Bertjan Pot is a designer of mostly furniture and lighting. His methods are concentrated in his interest in skins of the structural and non-structural kind. He studied at the Design Academy Eindhoven. He considers theory as something to think about and something to discuss when not designing. "When it comes to designing one should just design without being blocked by too many theories."

A perpetual blossom of new branches that multiplies by the meter. Heracleum Endless may really grow out of reach! There is hardly a limit to what Heracleum can now achieve by developing in straight lines, generating corners and forming square geometric shapes. Given the seed of a good idea, it may grow into any kind of environment, meter by meter. Let there be no end to the bloom of Heracleum Endless. Offered in white, copper, nickel or green. Dimmable with mains voltage dimmer (dimmer for incandescent, halogen). Please make sure to use a dimmer rated for a low power luminaire.